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New recruits had no idea what the role would involve until they started work, and were told not to discuss the job with friends or family.
Tom said: “On our first day we were taken into a room and given a pack explaining the role. Morally I didn’t think it was acceptable, but I’d just arrived in a new role and I’d worked my notice in my last job so it was get on with it or be unemployed.” Most innocent users had no idea that the flirtatious messages in their inbox came from a fake profile created by Global Personals.
It’s called “white labelling” – a well-known company can launch a dating website with the company’s branding all over it, but Global Personals runs the back end.“Some people were only talking to fake people.” “At first it was kind of fun – something fresh something new. But after a while you’d see the same people on the site, the same old men and women – widows, for example, who just want to find love.If they’re just talking to pseudos they’re not going to find it.Ryan Pitcher and Tom (not his real name – he does not want to be identified) were recruited to join Global Personals’ 30-strong team of “pseudos” – a dedicated team of staff whose job it was to set up and run fake profiles on the company’s network of sites.The team members would scour social networking websites and steal people’s photos to use on their fake profiles.